.Column Viewpoints: 15.Ever asked yourself exactly how a power designer finds yourself operating an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Series.Secret takeaways:.Why investing protocols led to loneliness (and a career pivot).The magic formula: credibility + congruity = influencer effectiveness.B2B influencer advertising and marketing in Asia: It is actually happening, yet little by little.AI influencers: Cool, yet probably won't change your BFF's Instagram.The payment complication pestering influencer marketing (as well as just how Partipost is actually addressing it).Enjoyable truth: Jonathan's dad awaits Mondays. Yes, you check out that right.Bottom line: The influencer marketing garden is advancing a lot faster than you can easily mention "swipe up." From micro-influencers to AI characters, the video game is actually altering-- however credibility still preponderates.So, prior to you underrate that pal with 200 fans as "not influential," always remember: in the world of nano-influencers, your bestie may simply be actually the following huge thing.Tune in for additional influencer ideas and maybe pick up an idea or two for your very own Instagram game!